EXPEDITION: 2020
Re-Freeze Antarctica is a campaign to share with the world the story behind the last frontier, and why the icy continent deserves our immediate attention.
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THE EXPEDITION
In November 2020, Glacier Rescue Project founder Gus Reynolds will represent GRP as a member of the 2041 ClimateForce Antarctica Expedition. Gus has grown from an aspiring graphic designer, to a rising climate leader. Passionate about using design and visual communication to promote the preservation of glacial and polar regions. This expedition provides Gus and the GRP the opportunity to better understand one of the fastest warming regions on the planet.
2041 is the year the Antarctic Treaty will expire, opening this fragile environment to regulation-free actions. The 2041 ClimateForce Antarctica Expedition is led by legendary polar explorer, Sir Robert Swan, who was the first person to ever set foot on both the north and south poles. Robert Swan started the 2041 Foundation to protect Antarctica, and as a result has gathered some of the world’s leading sustainability officers, influencers, and youth activists to travel to Antarctica with him to see the front line of glacial melt and climate change. Gus will be among this select group.
A 3 STEP PROCESS TO RE-FREEZE ANTARCTICA
1) Re-Freeze Branded Second-Hand Apparel
We repurpose used clothing in order to provide people with a tangible way to support our efforts, without having a significant impact on the environment.
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2) Carbon Offset
With every Re-Freeze product sold, we donate 10% of proceeds to projects worldwide that are mitigating carbon emissions.
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3) Share the Story Behind the Front Line of Glacial Melt
By traveling to the ends of the earth, we aim to inspire, educate, and encourage individuals worldwide to find value in protecting glacial and polar regions. Antarctica is one of the fastest warming places on the planet, and has already experiences a level of warming that would be catastrophic if reached worldwide. We believe our passion to execute projects like Re-Freeze Antarctica will communicate the importance of directing our immediate attention towards protecting fragile environments like Antarctica.
BEYOND THE EXPEDITION
